The U.S. Bank Visa Platinum Card is a very good plain vanilla credit card. The strengths of this card lie in the pricing as the variable APR’s are lower than those of similar, no frills, offers from other large lending institutions. They appear to know this as on their website, specifically the application bridge page, they have marketing copy that reads, “Get higher credit lines, lower APR and no annual fee.” This is in fact true; the part referencing a lower APR. For large nationwide lenders, a variable rate of 9.99% (elite) is unheard of in today’s market. Yes, there are some smaller institutions that provide lower than normal APR’s, but the truth is that they make you jump through tons of hoops to apply and then, even after that, the approval percentages are very low. US Bank with their Visa Platinum Card is offering a very competitive regular rate for balance transfers & purchases for that matter — even though we don’t care too much about purchases because we’re trying to save money with balance transfer deals.
However, US Bank Missed the 0% APR Memo That’s Going Around
Though the card straps a nice low balance transfer APR, the 0% introductory rate for balance transfers only lasts 12 months. This seems like a deal right? Think again. If you’ve read my blog, any of the entries, you’ll see that just about all of the leading balance transfer offers, especially the plain vanilla ones, from major issuers come with 0% intro rates that last at minimum, 15 months. The only large issuer you’ll find that doesn’t offer those long term 0% periods is American Express, but their primary focus isn’t to lure people in with balance transfer deals, but with rewards programs.
Does the US Bank Visa Platinum Card Charge a Balance Transfer Fee?
Yes it does. The fee is 3% of the total amount transferred provided the transfer is initiated within 30 days from the end of the month in which a new account is opened. Any transfers initiated after that are subject to a 4% transfer fee. This is something that I honestly have never seen before, and to be honest, I’m a bit shocked. If you look at the terms and conditions of other balance transfer credit cards from macro-institutions, you’ll notice that there are few tiered/incentivized balance transfer fees. The takeaway from this is simple: If you want to transfer a balance to the US Bank Visa Platinum Card, do it sooner rather than later. There is no reason to pay $40 per thousand when you could pay $30 per thousand — even though there is no reason to pay anything per thousand right now.
Is the Current US Bank Visa Transfer Offer a Good Deal?
No it isn’t. Though the regular rate is lower than most, the length of the 0% term, the shortness of it, would negate any savings that the lower rate provides. Yes, if this card was sitting next to say the Discover More Card, all things being equal other than the regular rate, the US Bank Visa would be the preferred card. However, with Discover’s 18 month interest free balance transfer pricing, this card isn’t really a competitor, especially since it carries a transfer fee and the regular rate is only one point lower than Discover’s.
The issue here is that while this would have been a very attractive product about two years ago when the rates and pricing became very consumer-unfriendly, in this lending market, with the surge of balance transfer products being provided, all strapped with very favorable terms, the US Bank Visa Platinum Card just isn’t on the same playing field.
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